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Effective Brainstorming

With every method of brainstorming, the most important thing to remember is to follow the rule of quantity over quality. Brainstorming is aided by accepting all ideas, however seemingly unrealistic or irrelevant they might be. The goal is to create a large enough pool from which to pull the best ideas or combine ideas for the best solution or strategy.

Brainstorming combines a relaxed, informal approach to problem solving with lateral thinking. It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas.

This helps to get people unstuck by "jolting" them out of their normal ways of thinking. Therefore, during brainstorming sessions, people should avoid criticizing or rewarding ideas.

You're trying to open up possibilities and break down incorrect assumptions about the problem's limits. Judgment and analysis at this stage stunts idea generation and limit creativity. Rule of thumb is QUANTITY OVER QUALITY.

Click here for a comprehensive list of different brainstorming techniques and descriptions for each: and expansion on:

8 tips for a positive brainstorming session

1. Allow time to prep

2. Set a clear intention

3. Vary who you brainstorm with to invite new & different ideas

4. Promote inclusivity

5. Think 'outside the box'

6. Amplify creativity with music

7. Mix and match brainstorming techniques

8. Execute your ideas

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