The phrase ‘people buy people’ has been around for decades, and is accepted as a universal truth. But, in this world of digital marketing and online selling, is it still true? In the world of small business marketing, should it be part of your marketing story? In short, YES!
In most businesses, winning business isn’t about price nearly as much as you might imagine. In fact, price often isn’t even in the top 10 key factors.
· People need to know you exist before they can buy from you.
· They are more likely to buy from you if they like you.
· They absolutely must trust you will deliver on your promises
Very few of us now do something nobody else does, so we all have competition. Competition on price, location & so on. But the factor that makes you stand out is the why. People can see what you do and, probably, how you do it, but the reason many buy from you now is because of why you do what you do: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
Marketing is simply talking about why you do what you do, how you do it and why your potential clients need you. That’s not scary, is it? I wouldn’t mind betting that, out of all the things you can talk about, your business would be top of the list. So talk about it! And let others talk about you – publish your clients’ testimonials, set up Google Reviews, because just as you’re the sales & marketing lead of your own business, this makes your clients your sales team. Then just talk... and talk.